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privacy 

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") as part of the provision of our services and within our online offer and the websites, functions and content associated with it as well as external online presences, such as e.g our social media profile (hereinafter jointly referred to as "online offer"). With regard to the terms used, such as "processing" or "person responsible", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

 

Responsible

Mr. Daniel Heltzel
Erkelenzdamm 59
10999 Berlin
info@heap59.com
Business owner: Mr. Daniel Heltzel
www.heap59.com

 

Types of data processed

  • Inventory data (e.g. personal master data, names or addresses).

  • Contact information (e.g., email, phone numbers).

  • Content Data (e.g., text input, photographs, videos).

  • Usage data (e.g. websites visited, interest in content, access times).

  • Meta/communication data (e.g. device information, IP addresses).

 

Categories of data subjects

Visitors and users of the online offer (in the following we refer to the persons concerned collectively as "users").

purpose of processing

  • Provision of the online offer, its functions and content.

  • Answering contact requests and communicating with users.

  • Safety measures.

  • Reach measurement/marketing

 

Terms used

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, are an expression of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" is any process or series of processes carried out with or without the aid of automated processes in connection with personal data. The term is broad and encompasses practically every handling of data.

"Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data not assigned to an identified or identifiable natural person.

 

"Profiling" any type of automated processing of personal data, which consists in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects related to work performance, economic situation, health, personal Analyze or predict that natural person’s preferences, interests, reliability, behavior, whereabouts or relocation.

 

The "responsible person" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

"Processor" means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

 

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, the following applies if the legal basis is not mentioned in the data protection declaration:

  • The legal basis for obtaining consent is Article 6(1)(a) and Article 7 GDPR;

  • The legal basis for processing to fulfill our services and carry out contractual measures as well as answering inquiries is Article 6 Paragraph 1 Letter b GDPR;

  • The legal basis for processing to fulfill our legal obligations is Article 6 (1) (c) GDPR;

  • In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 Paragraph 1 lit. d GDPR serves as the legal basis.

  • The legal basis for the processing required to perform a task that is in the public interest or in the exercise of official authority that has been transferred to the person responsible is Article 6 Paragraph 1 lit. e GDPR.

  • The legal basis for processing to protect our legitimate interests is Article 6 Paragraph 1 Letter f GDPR.

  • The processing of data for purposes other than those for which it was collected is determined by the provisions of Article 6 (4) GDPR.

  • The processing of special categories of data (according to Art. 9 Para. 1 GDPR) is determined according to the specifications of Art. 9 Para. 2 GDPR.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, transfer, securing availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and reaction to data threats. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings.

 

Cooperation with processors, joint controllers and third parties

If, as part of our processing, we disclose data to other people and companies (processors, joint controllers or third parties), transmit it to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, is required to fulfill the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we disclose or transmit data to other companies in our group of companies, or otherwise grant them access, this is done in particular for administrative purposes as a legitimate interest and, moreover, on a basis that corresponds to the legal requirements.

 

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or this within the scope of using third-party services or disclosure or transmission of data to other persons or companies If this happens, this will only happen if it is to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transmission, we only process or leave the data in third countries with a recognized level of data protection, which include US processors certified under the "Privacy Shield" or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Articles 44 to 49 GDPR, information page of the EU Commission).

 

Rights of data subjects

You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.

You have accordingly. In accordance with legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.

In accordance with the legal requirements, you have the right to request that the data in question be deleted immediately, or alternatively to request a restriction of the processing of the data in accordance with the legal requirements.

You have the right to request that you receive the data that you have provided to us in accordance with the legal requirements and to request that they be transmitted to other responsible parties.

You also have the right, in accordance with the legal requirements, to lodge a complaint with the competent supervisory authority.

right of withdrawal

You have the right to revoke your consent with effect for the future.

Right to object

You can object to the future processing of the data concerning you at any time in accordance with the legal requirements. The objection can be made in particular against processing for direct advertising purposes.

 

Cookies and the right to object to direct advertising

"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be saved. "Permanent" or "persistent" refers to cookies that remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, we speak of "first-party cookies").

We can use temporary and permanent cookies and explain this in our data protection declaration. A "ttcalc" cookie is used to save the data from the calculator.

If we ask users to consent to the use of cookies (e.g. as part of a cookie consent), the legal basis for this processing is Article 6 Paragraph 1 lit. GDPR. Otherwise, the user's personal cookies are processed in accordance with the following explanations within the framework of this data protection declaration on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) or if the use of cookies is necessary to provide our contract-related services, in accordance with Article 6 Paragraph 1 Letter b. DSGVO, or if the use of cookies is necessary for the performance of a task that is in the public interest or in the exercise of official authority, in accordance with Article 6 Paragraph 1 lit. GDPR, processed.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that in this case not all functions of this online offer can be used.

deletion of data

The data processed by us will be deleted in accordance with the legal requirements or their processing will be restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage requirements.

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

 

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

 

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offer). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

 

Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; In addition, users can prevent the data generated by the cookie and related to their use of the online offer from being collected and processed by Google by downloading and installing the browser plug-in available under the following link: http://tools .google.com/dlpage/gaoptout?hl=en.

If we ask the user for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Article 6 Paragraph 1 lit. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR).

As far as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active) .

You can find more information on data use by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/privacy) and in the settings for the display of advertisements by Google (https://adssettings. google.com/authenticated).

The personal data of the users will be deleted or made anonymous after 14 months.

 

Google Universal Analytics

We use Google Analytics in the form of "universal analytics". "Universal Analytics" refers to a Google Analytics process in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking"). .

 

Target group building with Google Analytics

We use Google Analytics to display the ads placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited website). websites are determined), which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users.

 

Website Tracking Hotjar

We use Hotjar from Limited (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) on this website to statistically evaluate visitor data. Hotjar is a service that analyzes user behavior and feedback on websites through a combination of analysis and feedback tools. Hotjar-based websites have embedded a tracking code on their websites, which is transmitted to our servers located in Ireland (EU). This tracking code contacts Hotjar's servers and sends a script to the computer or device you use to access the Hotjar-based website. The script collects certain data related to the user's interaction with the relevant website. This data is then sent to Hotjar's servers for processing. More details on the privacy policy and which data is collected by Hotjar and how can be found at https://www.hotjar.com/legal/policies/privacy.

 

Deactivation of Hotjar

If you do not want Hotjar to collect your data, you can activate the Hotjar Opt Out. There you have the option of deactivating or reactivating the collection of data by Hotjar by simply clicking on the red deactivate Hotjar button. Attention: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.

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